Use Case — Marketing Teams

Run every campaign from one platform

Stop juggling spreadsheets, email threads, and disconnected tools. FlowQi gives marketing teams a single workspace to plan campaigns, manage content, track performance, and hit deadlines — together.

  • Campaign planning
  • Content calendar
  • Team workload
  • Time tracking
  • Client reporting
Designer brief Split composition: left side shows a diverse marketing team collaborating around a table with laptops and sticky notes (warm, human, candid photography style). Right side blends into a clean FlowQi dashboard showing a campaign timeline and content calendar. The transition from real people to UI should feel seamless. Purple accents, modern, aspirational. This is about TEAMS, not just software — show the people first.
VB DM CS AK

Trusted by marketing teams at

Sound familiar?

Busy, but not productive?

We planned two weeks for this campaign... it took five. No one knows where the time went.
The brief was approved, but three people worked on different versions. We only found out at the deadline.
I spent Monday morning chasing updates from four team members just to fill in one status report.
Our designer is overloaded, but I only found out when she missed two deadlines in a row.

Most marketing teams are running at full speed and still losing time. The work gets done — it is just not visible, not connected, and not trackable.

Ready to bring your marketing operations into one place?

Try FlowQi free
How it works

From brief to delivery in one flow

FlowQi connects every stage of your marketing workflow so nothing falls between the cracks.

01

Create the campaign brief

Start with a structured brief template. Define goals, target audience, channels, and deliverables — all in one place that everyone can access.

02

Plan tasks and assign your team

Break the campaign into tasks with deadlines, dependencies, and assignees. Use board, list, or timeline view.

03

Execute and collaborate

Work on content, share files, leave feedback, and track approvals — all inside the task. No more lost email threads or version confusion.

04

Track time and workload

See who is working on what and for how long. Balance workloads in real-time and keep accurate records for billing or internal reporting.

05

Report and optimize

Pull campaign data into dashboards automatically. Share progress with stakeholders without manually assembling slide decks.

Key capabilities

Everything marketing teams need

One platform that covers the full marketing workflow — from planning to reporting.

Campaign planning

Campaign planning

Plan campaigns with timelines, milestones, and dependencies. See every project on a shared calendar so nothing overlaps.

Content calendar

Content calendar

Manage your editorial calendar with drag-and-drop scheduling. Track content from idea to published across all channels.

Task management

Task management

Create, assign, and track tasks with custom workflows. Use boards, lists, or timelines — switch views without losing context.

Time tracking

Time tracking

Track time directly on tasks and projects. See where hours go, optimize capacity, and generate accurate timesheets.

Workload management

Workload management

Visualize team capacity at a glance. Spot overloaded team members early and redistribute work before deadlines are at risk.

Dashboards and reporting

Dashboards and reporting

Build custom dashboards that pull real-time data from your projects. Share live reports with stakeholders in one click.

Built-in collaboration

Built-in collaboration

Comment on tasks, share files, and tag team members. Keep all communication tied to the work — not buried in email.

CRM integration

CRM integration

Connect marketing campaigns to your sales pipeline. See which campaigns generate leads and close deals — all inside FlowQi.

01 — Campaign management

Plan campaigns with full context

Every campaign starts with a brief and flows into structured tasks, timelines, and deliverables. Your team sees the big picture and their individual to-dos in one place.

  • Campaign brief templates with goals, audience, and channel mix
  • Gantt-style timeline with task dependencies
  • Multi-channel campaign tracking (email, social, ads, content)
  • Milestone tracking with automated status updates
Designer brief Campaign planning view: Gantt timeline with marketing tasks color-coded by channel (social, email, content, ads). Include small team member avatar photos on assigned tasks to keep the human element visible. Show a realistic campaign like 'Q2 Brand Launch' with recognizable marketing deliverables.
02 — Content workflow

From idea to published — without the chaos

Map out your content pipeline with clear stages: ideation, briefing, creation, review, and publish. Everyone knows what stage each piece is in and what needs to happen next.

  • Kanban board with custom content stages
  • Inline review and approval workflows
  • Version history on every deliverable
  • Auto-assign reviewers based on content type
Designer brief Kanban board with content workflow stages: Idea > Brief > Draft > Review > Approved > Published. Cards show real content types (blog post, social campaign, newsletter) with team member photos as assignees and comment counts. One card shows an inline approval with a green checkmark from a reviewer. Feel: organized but alive with team activity — not an empty UI.
03 — Resource planning

Balance your team without burning them out

See who is available, who is overloaded, and who can take on more. Allocate resources across campaigns based on real capacity — not guesswork.

  • Real-time workload heatmap per team member
  • Capacity planning across multiple campaigns
  • Time tracking tied to tasks for accurate utilization data
  • Drag-and-drop resource reallocation
Designer brief Resource planning view with real team member photos (not generic avatars) and names like 'Lisa — Designer', 'Mark — Copywriter', 'Sarah — Social Lead'. Workload bars per person: green = available, yellow = busy, red = overloaded. Weekly timeline. One person is clearly overloaded (red) while another has capacity (green) — showing the human problem this solves. Warm but professional.
04 — Allocation & booking

From team allocation to invoice — nothing falls through the cracks

Project owners allocate team members to their projects. Team members can work across multiple teams simultaneously. Every hour tracked flows directly into invoicing — so no work goes unbilled and no effort is forgotten.

  • Project owners add and manage team members per project
  • Work across multiple teams and projects at the same time
  • See allocated hours vs. planned hours vs. actual hours in real time
  • Time entries link directly to services and invoicing
  • Use your personal calendar to manage availability and commitments
  • Automatic invoice-ready timesheets — nothing gets lost
Designer brief Split view: left shows a project owner's screen adding team members to a project (drag-and-drop team member cards with photos and roles into a project panel). Right shows a team member's personal dashboard with multiple project allocations visible as color-coded blocks on a weekly calendar. Below both views, a subtle flow arrow connects to an invoice preview showing tracked hours converted to line items. Show real people's faces on the team cards. Warm, professional, emphasizing the human team dynamic.

Ready to run every campaign from one platform? See FlowQi in action.

Book a demo

Connect your favorite apps and tools

Already using other tools? FlowQi integrates with the apps your marketing team relies on every day.

Google
Microsoft
Exact Online
AFAS
Moneybird
QuickBooks
Xero
What teams say

Marketing teams that switched to FlowQi

We used to spend Monday mornings figuring out who was doing what. Now everyone opens FlowQi and just starts. The clarity is incredible.

Sarah van den Berg Marketing Manager, Digital Agency

Campaign planning used to take a full day of meetings. With FlowQi we set up the brief, assign tasks, and everyone knows exactly what to deliver.

Mark de Vries Head of Marketing, SaaS Company

The time tracking alone saved us. We finally know how long campaigns actually take, which changed how we scope and price our work.

Lisa Jansen Operations Director, Creative Studio
FAQ

Frequently asked questions

Is FlowQi suitable for small marketing teams?

Absolutely. FlowQi scales from solo marketers to large teams. You only pay for the features you use, so it grows with your team.

Can I manage multiple campaigns at once?

Yes. You can run unlimited campaigns in parallel, each with their own timeline, team, and deliverables. A portfolio view shows everything at a glance.

Does FlowQi replace our project management tool?

Yes. FlowQi combines project management, time tracking, CRM, and reporting in one platform — so you can replace multiple tools with one.

How does time tracking work for campaigns?

Team members can start a timer or log time manually on any task. You get reports per campaign, per person, or per client — ready for billing or internal analysis.

Can I share reports with clients or stakeholders?

Yes. You can generate live dashboards and share them via a link. Stakeholders see real-time progress without needing a FlowQi account.

What integrations does FlowQi support?

FlowQi integrates with popular tools like Google Workspace, Slack, and email. Plus, the built-in CRM and invoicing mean fewer integrations are needed in the first place.

Ready to streamline your marketing operations?

Join hundreds of marketing teams that run their campaigns, content, and reporting from one platform.